Hindustan Times' Tricity edition covered TieCon's two-day Pitchathon in Chandigarh, where five startups collectively secured ₹5.5 crore in funding from investors on Women's Day eve. Alongside the funding story, the paper spotlighted a set of innovators driving change through health and tech-focused solutions — including Hridesh Jaiswal, Chief Nutrition Officer with over 21 years of experience across pharmaceutical and nutraceutical industries.

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The feature highlighted his work building customized nutrition plans designed around unique child development needs — helping parents move beyond generic advice toward guidance tailored to each child's specific health profile.

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He was featured alongside other founders driving innovation in sustainability and family wellness, including Girish Sapra (waste management) and Pallavi Modi (child development tools) — together framed by the paper as "innovative minds driving change" through customer-focused, tech-enabled solutions